6.1 Bio (link-in-bio)
🖥️ Screen — Bio editor (admin)
Bio [ ⃝? Como funciona ] [ Ver bio pública ↗ ]
┌ Detalhes: nome / tagline / publicada / tema / cores / foto ┐
┌ 🔗 Botões da bio (arrastar pra ordenar, ligar cada um) ────┐
🖥️ Screen — Public bio (what the customer sees)
┌──────────────────────────┐
│ ( ◯ avatar ) │
│ Loja Exemplo │
│ Atendimento via WhatsApp │
│ ┌──────────────────────┐ │
│ │ Falar no WhatsApp │ │ ← liga num link /r/ rastreável
│ │ Ver promoções │ │
│ └──────────────────────┘ │
│ feito com martec.app → │
└──────────────────────────┘
✅ Build the buttons and link each one to a destination. Each button can be a trackable link, so Instagram traffic also enters the funnel.
⚠️ Don’t publish the bio without buttons — it looks abandoned (just a header and footer). Add at least one button first (§11 item 17).
6.2 Why the /r/ link shows a counting screen
🖥️ Screen — Tracked redirect
┌──────────────────────────┐
│ [ MartecLogo ] │
│ Conectando você ao │
│ atendente │
│ Redirecionado em 3 seg. │
│ via WhatsApp · (11)9999… │
│ [ Ir agora ]→ wa.me │
└──────────────────────────┘
It’s not an instant redirect — this is the step where martec records the click, filters bots, applies the click limit, and generates the code that stitches click↔conversation. It’s on purpose: it’s the heart of measurement.
6.3 ⚠️ “I clicked and it didn’t count in the funnel”
Two legitimate reasons: bot/preview (the link preview on WhatsApp/Slack opens the page and gets redirected, but doesn’t count) and the click limit (the same IP clicking a lot — 10 in 60 seconds — gets held). A real customer counts. If you’re testing, your repeated F5 can hit the limit (§11 item 18).
6.4 The lead-magnet spreadsheet
The /recursos/planilha page is a static marketing lead magnet: it offers a free .xlsx without asking for an email; attribution goes via UTM inside the file itself. Good for SEO.